Raden Mas Said State Islamic University in Surakarta
International Conference on Islamic Economics Studies (ICIES)

Optimizing Salatiga Gastronomy to Increase Economic Growth Through Digital Marketing

Date Published : 18 December 2024

Contributors

Rina Sari Qurniawati

Author

Yulfan Nurohman

Author

Alvin Yahya

Author

Mokhammad Khukaim Barkhowa

Author

Suparwi

Author

Keywords

Kampung singkong Grastonomy Gethuk Wisata Kuliner

Proceeding

Vol. 1 No. 1 (2024): The 4th International Conference on Islamic Economics Studies

Track

General Track

Abstract

Salatiga's gratonomy is an advantage that does not necessarily exist in other areas. Salatiga has a cassava processing center or known as a cassava village which has become a culinary icon for the last ten years. If optimized, gratonomy will provide many positive benefits such as community economic growth. SMEs are one of the backbones of national economic growth, so it is necessary to solve the problems faced by MSMEs processed cassava. The aim of the community service program is to develop the people's economy through digital marketing for processed cassava SMEs. The method used through ABCD is to utilize assets according to needs. The result of the community service program is that processed cassava SMEs are able to understand marketing planning and digital business management in line with current developments. Cassava processed SMEs also understand the importance of digitalization legal protection and business development opportunities in the digital economy era.

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How to Cite

Rina Sari Qurniawati, Yulfan Nurohman, Alvin Yahya, Mokhammad Khukaim Barkhowa, & Suparwi. (2024). Optimizing Salatiga Gastronomy to Increase Economic Growth Through Digital Marketing. International Conference on Islamic Economics Studies (ICIES), 1(1), 536-545. https://conferences.uinsaid.ac.id/icies/paper/view/14