The Power of Image: How Coltura Builds Its Personal Brand in MSME’s Fashion
Date Published : 3 January 2026
Contributors
Astri Sabrina Anggraini
Author
Rizki Nurhidayah
Author
Muhammad Umar Faruq
Author
Asep Maulana Rohimat
Author
Keywords
Personal branding
Image
Media sosial
Start-up
Coltura.id
Proceeding
Track
General Track
License
Copyright (c) 2026 International Conference on Islamic Economics Studies (ICIES)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Abstract
In the digital age, personal branding is built through social media. Many individuals utilize social media to create connections, establish a strong personal image, and then build businesses by leveraging personal branding as a foundation for brand development. Taking the example of Aqlima Naili Salsabila's personal branding as the founder of Coltura.id, which has influenced the image and growth of the local woven fashion brand. Using a qualitative descriptive method and an exploratory approach, data was collected through in-depth interviews, direct observations at the Coltura boutique and on social media, as well as literature reviews. The findings revealed that authenticity, storytelling, connections, and effective digital collaboration strengthen consumer trust and engagement. A strong personal brand has been proven to directly impact the success of product branding
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How to Cite
Astri Sabrina , A. S. ., Rizki , R. ., Muhammad Umar , M. U. ., & Asep Maulana, A. M. (2026). The Power of Image: How Coltura Builds Its Personal Brand in MSME’s Fashion. International Conference on Islamic Economics Studies (ICIES), 5(1), 70-76. https://conferences.uinsaid.ac.id/icies/paper/view/488