The Role of Banyuwangi’s Society in Achieving Sustainable Development Goals (SDGs) through Organizational Cultural Reproduction toward a Green Economy

This article examines how Banyuwangi’s society contributes to achieving Sustainable Development Goals (SDGs) through creative economy initiatives grounded in cultural reproduction and environmental awareness. Emerging from the trauma of the 1998–1999 witchcraft-related violence, Banyuwangi once carried the stigma of being the “City of Santet.” However, through a conscious process of memory politics and cultural revitalization, the local community transformed stigma into creative and productive identity. Cultural expressions such as the Gandrung Sewu festival, Jaran Goyang coffee, eco-friendly souvenirs, and academic initiatives like the SANTHET journal illustrate how local traditions are recontextualized into engines of economic growth and sustainability. Using historical and anthropological approaches, this study demonstrates that Banyuwangi’s creative economy aligns with SDGs—especially decent work, sustainable cities, responsible consumption, and climate action—while providing a model for cultural resilience. The findings highlight that the creative economy is not merely an economic strategy but part of a broader politics of memory that links reconciliation, cultural continuity, and green development