The Effectiveness of Implementing Digital Platforms Through Websites in Collecting Zakat, Infak, and Sedekah (ZIS) at The National Zakat Agency of Sragen City

The National Amil Zakat Agency (BAZNAS) of Sragen Regency has developed a digital platform through the website kabsragen.baznas.go.id to facilitate the collection of zakat, infak, and sedekah (ZIS). This study aims to analyze the effectiveness of implementing the platform in increasing ZIS collection. The research employed a qualitative approach through field studies, with data collected from interviews and documentation. Data analysis was conducted using Miles and Huberman’s interactive model, consisting of data reduction, data display, and conclusion drawing. The findings reveal that the effectiveness of ZIS collection through the digital platform is still not optimal. This is reflected in the effectiveness ratio of 11.83%, which remains far below the 70% standard. The low effectiveness results from the failure to meet three aspects of Richard M. Steers’ theory: goal achievement, integrity, and adaptation. Therefore, BAZNAS Sragen is encouraged to improve promotion and socialization efforts while regularly updating platform features to enhance convenience for donors, thereby increasing ZIS collection significantly.