Universitas Islam Negeri Raden Mas Said Surakarta
International Conference on Islamic Economics Studies (ICIES)

Evaluating Purchase Decisions of Regional Specialty Food Gethuk Semar: Halal Logo, Innovation, and Product Quality

Date Published : 22 July 2025

Contributors

Vinda Ardyan Novita

Author

Asep Maulana Rohimat

Author

Ahmad Pambudi Utomo

Author

Keywords

Halal Logo; Product Innovation; Product Quality; Getuk Semar

Proceeding

Vol. 4 No. 1 (2024): The 4th International Conference on Islamic Economics Studies

Track

General Track

License

Copyright (c) 2025 International Conference on Islamic Economics Studies (ICIES)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Abstract

It has been found that many regional specialty foods do not have halal certification logos, despite being well-known and popular among consumers. However, some have obtained halal certification and have implemented product innovation. Policymakers and producers of regional specialty foods need to prepare for halal certification, innovation, and product quality to compete in the global economy. This study aims to examine the influence of the halal logo, innovation, and product quality on purchasing decisions. The research design used in this study is quantitative research. The population of this study includes all consumers who have purchased Getuk Semar Karanganyar products in the Soloraya region. The sampling technique used is a nonprobability sampling technique with purposive sampling of 160 respondents. The data analysis method used is multiple linear regression analysis with the assistance of Statistical Product and Service Solution (SPSS) version 23. The findings of this study show that the halal logo, innovation, and product quality significantly impact purchasing decisions. This highlights the importance of halal certification and product innovation in increasing consumer purchasing decisions for regional specialty foods. The results of this study have implications for policymakers and regional specialty food producers in developing strategies for a sustainable economy.

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How to Cite

Vinda Ardyan , V. A. ., Asep Maulana, A. M., & Ahmad Pambudi, A. P. (2025). Evaluating Purchase Decisions of Regional Specialty Food Gethuk Semar: Halal Logo, Innovation, and Product Quality. International Conference on Islamic Economics Studies (ICIES), 4(1), 601-611. https://conferences.uinsaid.ac.id/icies/paper/view/256