Universitas Islam Negeri Raden Mas Said Surakarta
International Conference on Cultures & Languages

MEMBEDAH PEMANFAATAN TEKNOLOGI MULTIMEDIA YOUTUBE SEBAGAI ALAT PROMOSI PERPUSTAKAAN: STUDI KASUS CHANNEL YOUTUBE PERPUSTAKAAN UIN RADEN FATAH PALEMBANG

Date Published : 7 December 2025

Contributors

Dzakirah Tsabitah

Author

Misroni

Second Author

Sahro Ramadona

Third Author

Keywords

YouTube multimedia technology library promotion digital library social media

Proceeding

(2025): Special Issue: Cultural Resilience and Digital Literacy for a Diverse Society

Track

General Track

License

Copyright (c) 2025 International Conference on Cultures & Languages

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Abstract

The utilization of multimedia technology, particularly the YouTube platform, has emerged as a new strategy for promoting library services and collections in the digital era. This study aims to analyze the effectiveness and patterns of usage of the YouTube channel of the UIN Raden Fatah Palembang Library as a promotional medium, using a descriptive comparison with the YouTube channel of the University of Indonesia Library. The research method employed is literature review and content analysis with a qualitative approach. The findings reveal that the UIN Raden Fatah Library’s YouTube channel focuses more on documenting events and promoting circulation services, whereas the University of Indonesia Library features more interactive videos such as tutorials, webinars, and regular digital educational content. These differing content strategies influence the level of engagement and audience reach. This study recommends optimizing the use of multimedia technology through more strategic content planning that aligns with user needs.

References

Ali, M., Khawaja, W. S., & Bhatti, R. (2019). YouTube usage of Faculty of an Engineering University of Karachi, Pakistan: Implications of media literacy through librarian. The International Information & Library Review, 51(4), 328. https://doi.org/10.1080/10572317.2019.1669938
Amalia, I. S., Suryanto, T. L. M., & Wulansari, A. (2023). Analisis faktor penerimaan aplikasi ipusnas menggunakan Unified Theory of Acceptance and Use of Technology (UTAUT). Jurnal Nasional Teknologi Dan Sistem Informasi, 9(1), 45. https://doi.org/10.25077/teknosi.v9i1.2023.45-54
Bates, A. W. (2015). Teaching in a Digital Age: Guidelines for Designing Teaching and Learning. Tony Bates Associates Ltd.
Colburn, S., & Haines, L. (2012). Measuring libraries’ use of youtube as a promotional tool: an exploratory study and proposed best practices. Journal of Web Librarianship, 6(1), 5. https://doi.org/10.1080/19322909.2012.641789
Garnita, D., & Irawati, I. (2021). Tinjauan sistematis tentang penggunaan media sosial untuk promosi perpustakaan akademik. Pustakaloka, 13(2), 235. https://doi.org/10.21154/pustakaloka.v13i2.3110
Handayani, R. (2021). Youtube sebagai media komunikasi dalam berdakwah di tengah pandemi. Hikmah, 15(1), 123. https://doi.org/10.24952/hik.v15i1.3569
Hong, T. V. (2021). Developing a smart library model in vietnam public library system. Revista Gestão Inovação e Tecnologias, 11(3), 1320. https://doi.org/10.47059/revistageintec.v11i3.2012
Mayer, R. E. (2009). Multimedia Learning (2nd ed.). Cambridge University Press.
Prensky, M. (2010). Teaching Digital Natives: Partnering for Real Learning. Corwin Press.
Putra, E. A., & Arfa, M. (2020). Promosi perpustakaan sekolah menggunakan powtoon di SMA Hidayatullah Semarang. Anuva Jurnal Kajian Budaya Perpustakaan dan Informasi, 4(4), 569. https://doi.org/10.14710/anuva.4.4.569-582
Rahmadanita, A. (2022). Library promotion by Governance Institute of Home Affairs (GIHA) Library: An Overview. Indonesian Journal of Librarianship, 47. https://doi.org/10.33701/ijolib.v3i1.2847
Rahmania, S., & Daulany, R. A. (2021). Youtube as an alternative for Distance Learning (DL) Chemistry: Study of interests and motivation. Journal of Educational Chemistry (JEC), 3(2), 83. https://doi.org/10.21580/jec.2021.3.2.8662
Roblyer, M. D., & Doering, A. H. (2014). Integrating Educational Technology into Teaching (6th ed.). Pearson.
Suyanto, S. (2018). Teknologi Pendidikan: Teori dan Praktik. Penerbit Erlangga.
Xu, Y. (2017). A Comparative Study on new media marketing in domestic and foreign public libraries. MATEC Web of Conferences, 100, 5075. https://doi.org/10.1051/matecconf/201710005075
Young, S. W. H., & Rossmann, D. (2015). Building library community through social media. Information Technology and Libraries, 34(1), 20. https://doi.org/10.6017/ital.v34i1.5625

Downloads

How to Cite

Dzakirah Tsabitah, D. T. (2025). MEMBEDAH PEMANFAATAN TEKNOLOGI MULTIMEDIA YOUTUBE SEBAGAI ALAT PROMOSI PERPUSTAKAAN: STUDI KASUS CHANNEL YOUTUBE PERPUSTAKAAN UIN RADEN FATAH PALEMBANG. International Conference on Cultures & Languages, 901-909. https://conferences.uinsaid.ac.id/iccl/paper/view/796