Integrating Artificial Intelligence in Islamic Communication and Counseling: A New Paradigm for Da’wah and Guidance in the Digital Era

The rapid development of Artificial Intelligence (AI) has brought significant transformation in various fields, including Islamic studies. This paper explores the integration of AI within Islamic communication and counseling as a new paradigm for da’wah and spiritual guidance in the digital era. The study aims to examine how AI-based tools such as chatbots, sentiment analysis, and digital counseling platforms can enhance the effectiveness, reach, and personalization of Islamic da’wah and counseling services. Using a qualitative descriptive approach, this research analyzes the potential of AI to support Islamic communicators and counselors in understanding audience needs, improving engagement, and offering more contextualized spiritual advice. Furthermore, it discusses ethical and theological considerations in the use of AI, particularly in maintaining the authenticity of Islamic messages and the human touch in counseling. The study concludes that integrating AI in Islamic communication and counseling offers a strategic opportunity for higher education institutions to innovate in teaching, research, and community service, thereby strengthening the relevance of Islam in the modern digital society.