The Role of Artificial Intelligence (AI) in Accelerating, Ensuring Compliance, and Promoting Inclusivity in the Development of Halal Tourism in Indonesia

This study explores the role of Artificial Intelligence (AI) in accelerating, ensuring compliance, and promoting inclusivity within the development of Indonesia’s Halal Tourism sector. Grounded in the framework of the Master Plan for Indonesia’s Halal Industry (MPIHI) 2023–2029, this research adopts a qualitative-descriptive method supported by policy and literature analysis. The study identifies AI as a critical driver of transformation across both the demand and supply sides of Halal Tourism. On the demand side, AI facilitates personalized and sharia-compliant travel experiences through adaptive recommendation systems, chatbots, and sentiment analysis. On the supply side, AI enhances operational efficiency and Halal Assurance through predictive analytics, blockchain-based traceability, and automated Halal auditing systems. Findings indicate that AI integration significantly strengthens trust infrastructure, scalability of certification, and inclusivity of micro- and small-scale tourism enterprises. However, challenges remain in digital literacy, infrastructure disparity, and regulatory readiness. The study concludes that inclusive digital governance and a Halal AI Governance Framework are essential to ensure ethical, equitable, and sustainable adoption of AI in Indonesia’s Halal Tourism ecosystem.